Royal London

Creating a community for members

The ideas of membership and belonging are key to mutual insurer Royal London. We create a rolling programme of content that provides financial ‘news you can use’ and shows the firm’s wider social purpose.

We designed and built a content platform that we populate on a quarterly basis

We create stories in multimedia and interactive formats to boost engagement

We plan segmented content distribution to the membership around their life stages

Our work shows the firm's social purpose through video and other content