We also filmed content for Informa's 'Walk the World' campaign
We created Life@Informa. This was a multi-pronged employer brand communications campaign with an immersive, one-page scrolling microsite at its heart, which also laid the foundations for a wider social media campaign. With staff spread across five divisions in 30 locations, this is an ongoing employer brand and employee value proposition campaign.
The Life@Informa microsite sat right at the heart of the campaign
Our approach
We undertook a deep dive into Informa’s work and culture to really understand what set them apart and to encourage them to push the boundaries with the goal of authentically communicating their culture both internally and externally. Our team’s approach to telling the Informa story was founded on the four Informa ‘ingredients’: freedom, opportunity, community, impact.
Through interviews with employees at various Informa locations including London, New York, Singapore and Dubai, we were able to understand and show the experience of working for Informa through the eyes of those who know it best. We began the process by conducting pre-interviews with internally sourced and recommended colleagues, thus identifying the most interesting stories and beginning to build relationships that would yield more authentic narrative assets. Along with the later full interviews, we filmed staff throughout their daily work for more authentic b-roll content (and to showcase office locations) on which to build the microsite, and even filmed company events such as Informa’s yearly Walk the World charity initiative.
In addition to the microsite, we created over 25 videos and over 40 social assets, with a combination of long-form hero videos, social cuts, and campaign hub content. With vibrant imagery and revamped Informa brand elements, viewers of the Life@Informa microsite experience an intentional, guided journey. The interactive, scrolling website allows audiences to slow down and focus on the Life@Informa stories and messaging and provides clear CTAs.
We interviewed Informa staff in London, New York, Singapore and Dubai
Impact
Informa have been thrilled with the reach and engagement that the campaign has brought. In 2023, Life@Informa LinkedIn posts gained an impressive 150,000 impressions, with videos earning 35,000 views. The strategic use of the #lifeatinforma hashtag further amplified the campaign’s reach, creating buzz across the professional network.
The visual identity and tone of voice we established have been used widely across the business, beyond the scope of the original campaign, and are seen as a valuable resource for recruitment, internal communications and raising Informa’s brand profile.
Awards
Summit Awards 2025
- Bronze – Employee communication video: Informa Walk the World
