Making a B2B brand stand out on social isn’t easy. Our client, a multi-billion dollar global engineering firm, was a giant offline – but online, they weren’t reaching the people who mattered. We built a new digital strategy and managed their social media channels to bring greater accessibility, likability and, crucially, gain attention from more relevant people.

We helped them rethink how they spoke to their audience, turning technical topics into content that connects, and delivering thousands of posts across their channels. It changed how people saw them online.

Jamie Trendall, Wardour Executive Creative Director, delves into how we went about doing it.