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Our insights

Ideas and perspectives from our team

Employer Brand: Wardour Strategy Director Julian Thomas on EVP, Employer Branding and Attracting the Right Talent

Jun 10, 2026 - By Michael Keshani

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12 min read

A strong employer brand helps organisations attract, engage and retain the people they need to succeed. But how can organisations craft a strong employer brand and employee value proposition? Julian Thomas, Strategy Director at Wardour, discusses how.

Brand Strategy: Wardour Founder Martin MacConnol on Storytelling, Differentiation and Building Brands That Drive Growth

Jun 10, 2026 - By Michael Keshani

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10 min read

A strong brand strategy is about more than visual identity or messaging. It defines how an organisation positions itself in the market, connects with audiences, aligns internal teams, and drives commercial growth. Martin MacConnol, CEO and Founder of Wardour, on what makes a great and defining brand strategy.

Building a worldwide employer brand campaign

Apr 24, 2026 - By Michael Keshani

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1 min read

How to make a billion-dollar brand likeable

Apr 24, 2026 - By Michael Keshani

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1 min read

How we made an asset manager stand out against the crowd

Apr 24, 2026 - By Michael Keshani

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1 min read

Ready to get started?

Get in touch with Emma to explore
how we can help to tell your story.

 

Emma Fisher
Executive Director
emma.fisher@wardour.co.uk
+44(0)7834 180827

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