Where do B2B buying decisions actually get made now?
Most B2B buying decisions happens where the brand can’t see it. But that doesn’t mean they’re not influencing it at every turn through content, in search, feeds, inboxes and private conversations.
Our insights
Ideas and perspectives from our team
What does authority mean when AI answers the buyer’s question?
Authority in B2B marketing requires more than having worthwhile things to say and demonstrating expertise. Even the very best thinking makes no impact if the right people can’t find it.
Better marketing, not more content
Most complex brands don’t have a content problem; they have a marketing problem. The Wardour Content System, built on Three Layers, helps great thinking to travel.
Employer Brand: Wardour Strategy Director Julian Thomas on EVP, Employer Branding and Attracting the Right Talent
A strong employer brand helps organisations attract, engage and retain the people they need to succeed. But how can organisations craft a strong employer brand and employee value proposition? Julian Thomas, Strategy Director at Wardour, discusses how.
Brand Strategy: Wardour Founder Martin MacConnol on Storytelling, Differentiation and Building Brands That Drive Growth
A strong brand strategy is about more than visual identity or messaging. It defines how an organisation positions itself in the market, connects with audiences, aligns internal teams, and drives commercial growth. Martin MacConnol, CEO and Founder of Wardour, on what makes a great and defining brand strategy.
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Emma Fisher
Executive Director
emma.fisher@wardour.co.uk
+44(0)7834 180827
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