When a world-leading asset manager approached us seeking to differentiate themselves in the market, we knew what to do. Financial services isn’t a sector that often inspires excitement, but our client wanted to change that.

To help them get there, we needed to start with storytelling, then craft a brand strategy, and go-to-market and brand activation campaign that would set them apart from all the rest. Our team created a digital hub, year-long national media partnership and social campaign. Through this, along with interviews and video creation, we worked to tell engaging human stories in new ways. It culminated in a significant brand perception score and over 200,000 readers engaging with their content for longer than industry benchmarks.

Emma Fisher, Wardour Executive Director, explains how we did it.