The Wardour team developed a new digital and visual identity for the PRISM brand
Our approach
Our team worked to create a distinctive, future-facing visual identity for the PRISM brand. We designed and built a scalable digital destination under the ADL banner, but with its own distinctive look, feel and functionality. We crafted and carried out a content and channel strategy and provided ongoing creative and communications support. Our strategy was inspired by our insight that by a prism’s nature, they “make the invisible visible”. This became not only our guiding ethos, but also the new strapline for the magazine.
Close collaboration at every turn and deep competitor research were foundational. Senior Wardour figures worked directly with their individual ADL counterparts to build bonds and develop our shared approach. Solidifying these relationships ensured swift decision-making and ownership of various tasks, leading to early and frictionless alignment on editorial and design aesthetics.
Close collaboration between the Wardour and ADL teams was vital at each stage of the process
Interactive data visualisations and subtle animations brought complex insights to life in ways far beyond the capabilities of print. Our editorial team retrofitted a number of older PRISM articles, meaning previously published insights were not lost with the launch of the new platform. Social media was also embedded in our approach; around each digital feature we would create a suite of digital assets – from animated data snippets and quote cards to short-form thought leadership videos — engineered for LinkedIn and Instagram.
The result is a high-performance digital engine that brings ADL’s insights into the future and to a wider audience, yielding measurable business impact.
In the creation of each asset there was deep thought given to providing clear, accessible information in an engaging visual style
Impact
The refreshed PRISM site went live in early 2026. Leaders at ADL and beyond have expressed their excitement and reported a significant increase in engagement. While it’s still early days, the new PRISM is already driving new conversations with key contacts and businesses and will prove instrumental in positioning ADL as a major player as it approaches its 140th anniversary.
