A creative agency… It’s good to know what you’re actually buying though, isn’t it? We have three core products which clients find irresistible in isolation or combination.

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Strategy Pathfinder

Struggling to work out the route ahead? Unsure of the goal? The customer benefit? That’s where Strategy Pathfinder kicks in. Through research and workshops we build creative territories and create the plans to hook your audiences across the channels and platforms they love.

Strategy Pathfinder bundle

1. Objectives

Sense checks and clarifies objectives and outcomes

2. Audiences

Defines the target audience, including personas

3. Competitors

Assesses your competitors to ensure your strategy has stand-out

4. Channels

Maps audience journeys and interactions, pinpointing the best channels

5. Creative territories

Build of the creative brief that will make a campaign fly: message house and creative approach

6. Content map

Summarises types of content and formats for different audiences/personas

7. Testing

User testing of ideas on key audiences

Output: 

Strategy playbook

A concise guide ready for programme roll out

Tell me more about the Strategy Pathfinder bundle

Campaign Creator

Perhaps you’ve got the strategy nailed, but need a partner to roll it out? Campaign Creator is all about turning theory into practice – from planning the schedules and teams to creating and sharing the messages. Typically it’s about hero moments and a steady content drumbeat to keep your goals front of mind.

Campaign Creator bundle

1. Set-up

Objectives, teams, budgets. KPIs

2. Campaign planning

Campaign schedules. Hero moments. Newsjacking opportunities

3. Channel planning

Channels to be activated

4. Asset identification

Content format mix – eg videos, narrative, social-only

5. Asset creation

Copywriting and design of campaign assets – from narrative copy to videos and animations

6. Analytics set-up

Dashboard creation to monitor reception

7. Content roll out

Roll out of plan plus flex to respond to the unexpected

8. Reporting and flexing

Core analytics reporting and campaign flexing as required

Output: 

Roll-out of a campaign to deliver agreed objectives

Creative visual and written content delivered to a considered plan of activation

Tell me more about the Campaign Creator bundle

Measurement Manager

Is your approach working? That’s the $64m question… Measurement Manager answers that. It’s a bundle that pulls together your data and analytics into a dashboard to show what’s landing and what’s not.

Measurement Manager bundle

1. Strategic insight and advice

  • Identify business metrics, specific goal setting, define KPIs

2. Website performance

  • Acquisition (eg user journey, landing and exit pages)
  • Engagement (eg dwell time, popular pages, tech)

3. SEO analysis

  • Authority rankings
  • Content gaps
  • Competitor comparisons
  • Keyword and topic plans

4. Search Engine Results Page performance

  • Keyword analysis
  • Keyword search term report
  • Indexing of pages and sitemap confirmation

5. Social media activity analysis

  • Data reports (eg social media activity over time, engagements, shares)
  • Tactical analysis (reported against agreed KPIs)
  • Strategic analysis (eg absolute growth/reduction of followers, trends MoM, YoY)

Output: 

A regular cadence of reporting on performance of your channels and messaging

Strategic reports that articulates the right platforms and types of content

Tell me more about the Measurement Manager bundle

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