Making regulatory reporting compelling
The challenge
We pride ourselves on helping serious organisations cut through complexity. We’ve created a ton of critical stakeholder comms reports for the Church Commissioners for England, which administers the historic endowment for the Church of England. Chief among these are the annual reports. These are statutory documents, laid before Parliament. Stakeholder comms doesn’t get much more serious than regulatory reporting.
Our challenge is to balance the ‘weighty’ bits with the interests of many different stakeholders. The content we include still needs engaging creative that helps other messaging in these reports land well with audiences.
Industry
Third sector
Services
Design, Animation, Stakeholder comms, Copywriting, Regulatory reporting
Making the complex compelling
Copy is supplied by our client, while we manage the editorial process and thoughtfully design each report. We took over this work in 2022, refreshing the design, introducing an illustrative style and curating honest, authentic photography to reflect the Church Commissioners’ purpose and activities. Our thinking includes a bigger focus on hero images, to break up the pace.
The Church Commissioners also relies on our editorial and strategy expertise to help readers navigate the content. Close collaboration, with open, honest communication, allows us to successfully deliver on this.
With annual reports coming in at well over 100 pages, we need to balance the intricacies with storytelling and visuals that illuminate our client’s support for the work and mission of the Church of England.
The impact
We know these annual reports go down well with stakeholder audiences. Our client is also happy enough with our approach that it trusts us to push the boundaries of its wider comms. In 2023, we helped the Church Commissioners be more daring, creating the first video campaign for its investment division.
This animation is for stakeholder/investor audiences and the general public. It distils the messaging about being responsible investors working towards a net zero world into content that’s fresh, relatable and unexpected. Audience engagement has eclipsed expectations – with 2.2 million social impressions on LinkedIn and Twitter in the first four weeks alone.
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